This repo is a collection of AWESOME things about CVR (conversion rate) prediction, including papers, code, etc. Feel free to star, fork and add papers.
- 2022
- 2021
- Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling. [KDD][PDF]
- Capturing Delayed Feedback in Conversion Rate Prediction via Elapsed-Time Sampling. [AAAI][PDF]
- Follow the Prophet: Accurate Online Conversion Rate Prediction in the Face of Delayed Feedback. [SIGIR][PDF]
- Handling Many Conversions per Click in Modeling Delayed Feedback. [arXiv][PDF]
- 2020
- An Attention-based Model for Conversion Rate Prediction with Delayed Feedback via Post-click Calibration. [IJCAI][PDF]
- A Feedback Shift Correction in Predicting Conversion Rates under Delayed Feedback. [WWW][PDF]
- Delayed Feedback Modeling for the Entire Space Conversion Rate Prediction. [arXiv][PDF]
- Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction. [SIIGR][PDF]
- Large-scale Causal Approaches to Debiasing Post-click Conversion Rate Estimation with Multi-task Learning. [WWW][PDF]
- 2018
- 2014
- Modeling delayed feedback in display advertising. [KDD][PDF]