git clone heroku create set global variables heroku. only user set variables are listed here: === [app-name] Config Vars AWS_ACCESS_KEY_ID: AWS_SECRET_ACCESS_KEY: CLOUDAMQP_URL: // heroku; set automatically when $ heroku addons:add cloudamqp DJANGO_SETTINGS_MODULE: EMAIL_HOST_PASSWORD: MAILCHIMP_API: MAILCHIMP_LIST_ZV: SECRET_KEY: DATABASE initialization syncdb south migrations: make sure apps (e.g.guardian) is migrated initially. git push