boyuan-li / hands-on-data-science-for-marketing

hands-on-data-science-for-marketing

Yoon Hyup Hwang

Section 1. Introduction and environment setup

1. Data science and marketing

Section 2. Descriptive versus explanatory analysis

2. Key performance indicators and visualizations

3. Drivers behind marketing engagement

4. From engagement to conversion

Section 3. Product visibility and marketing

5. Product analytics

6. Recommending the right product

Section 4. Personalized marketing

7. Exploratory analysis for customer behavior

8. Predicting the likelihood of marketing engagement

9. Customer lifetime value

10. Data-driven customer segmentation

11. Retaining customers

Section 5. Better decision making

12. A/B testing for better marketing strategy

13. What's next

First review: 2020-06-20