bmeneg / Perl-Logo

Proposal of Perl's logo definitive usage guideline

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Perl's Camel Usage

Introduction

The Perl Language never had a definitive and official logo/mascot to represent it across different published material, until Tim O'Reilly published in 1991 the first book about Perl, Programming Perl, which was presented with a camel on its cover, which became widely known and used, unofficially, as the Perl's mascot since then. However, due to O'Reilly, not so clear, restrictive rules on using the camel, different attempts of creating new logos was made during the years, being that two are most prominent:

  1. The onion, held by The Perl Foundation;
  2. The velociraptor, created by Sebastian Riedel.

Nevertheless, neither ideas experimented the same strength as the camel from Programming Perl book (the "Camel book"); the camel still is, by far, the most used and known mascot on Perl ecosystem. With that, this guideline is about the current state of camel's usage permission and restriction, following Tim O'Reilly advice and words after different emails exchanged with him to better understand them.

Another caveat to note is the complexity of the original camel image, which was used in a book cover with enough canva to draw a really detailed camel, really different from what is seen in the current days with small mobile screens, where small versions of the original camel would be needed and the details would get lost and, consequently, deforming the original image, i.e. website favicons or menu/button icons. Hence a simplified version of the camel was adopted, the shadowed camel, which follows the original camel silhouette and substitutes its internal details completely by a single solid color.

Shadowed Camel License

The shadowed camel was drawn by Roberto Huertas and is licensed under Creative Commons 4.0 license, CC-BY-4.0, which allow free usage and sharing if:

  1. Appropriate credit is given;
  2. A link to the license is provided;
  3. Changes are indicated.

This camel is the same used by Visual Studio Code as file type icon for Perl file extensions (.pl and .pm).

Logos

Programming Perl book cover Shadowed Camel by Roberto Huertas

Usage guideline

Following are the permissions and allowances that we, the Perl community, must follow when using the original and the shadowed camels:

We, the Perl community, are not allowed to use the original camel image for:

  1. Publishing new books or materials using the camel with a different publisher other than O'Reilly;
  2. Self-publish new books or materials using the camel.

We, the Perl community, are allowed to use the shadowed camel image for:

  1. Referencing the Perl Language (as its official mascot);
  2. Sharing free and open source material in the internet;
  3. Conferences, workshops, meetings, or any in person reunion to reference Perl on advertising materials.

Wherever and whenever possible, always link the shadowed camel to https://www.perl.org, clearing any doubts about the Perl Language relation with the logo.

This guildeline is solely related to the shadowed camel and to clarifications on the original camel usage, other camels or logos used to reference the Perl Language are not under any restrictions of this guideline.

From the date of writhing this guideline onwards, the Perl community accepts the shadowed camel as its official mascot.

Logo kit

Shadowed camel:

Combined logo:

Currently, the following variants are available:

Notes:

  • The color used is #3a3c5b, there's a long tradition of using this "purple blue" (specifically this "indigo blue") for filling the shadowed camel

Icons

Favicons

We also provide a zip folder containing favicons. Unzip it at root of your website and insert the following code in the <head> section of your pages:

<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
<link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png">
<link rel="manifest" href="/site.webmanifest">
<meta name="msapplication-TileColor" content="#da532c">
<meta name="theme-color" content="#ffffff">

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Proposal of Perl's logo definitive usage guideline