This case requires to develop a customer segmentation to define marketing strategy. The sample Dataset summarizes the usage behavior of about 9000 active credit card holders during the last 6 months.
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evaluate the difference between data transformation techniques
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Is PCA better than Kernel PCA?
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Is silhouette score best metric do use, try different evaluation metrics and comment on the result
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try all unsupervised algorithms that you studied
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compare between EM and DBSCAN and isolated random forest as anomaly detection algorithm
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justify all your chooses and comment on every result
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show how result of T-SNE differs with every choose you made