- Overview
- Pricing
- Targeting Details
- Language Segmentation
- Reported Statistics
- Limitations
- Placement
- Examples
Software developers regularly visit websites such as github.com, npmjs.com and readthedocs.io on a daily basis to find and read documentation on open source software. According to the Github Octoverse 2016 report, there are 5.8M+ developers with 19.4M+ active open source repositories on Github alone.
Typically, advertisers would use channels such as Google Adwords, Facebook, etc. to reach their customers. Even though this can be effective, Code Sponsor provides direct access to developers via new channels:
- Github
- Gitlab
- Bitbucket
- NPMJS.com
- More
Code Sponsor provides a very simple platform which allows you to create your ad in one place, then have it display across all channels.
If software engineers are a target customer for your business, we are the best way for you to get your message out.
Pricing is negotiable. We want to make sure that whatever you spend, you will see a positive ROI.
We offer the ability to target based on:
- Programming language
- Geographic segmentation (depends on channel)
- Repository activity (popular vs obscure/long tail)
We do not provide third party tracking or remote scripting support.
Every repository that holds your advertisement relates to a specific piece of software. This allows us to target each pageview to the programming language that the project is written in.
This is useful when product being advertised targets/supports specific languages.
We track common statistics on our platform and will report them to you at the end of your ad placement.
We track the following:
- Impressions (total + unique)
- Clicks
One of the major concerns software developers have with the current advertising industry is the tracking of users with third-party scripts. To address this, we do not allow any third-party scripts to be run in our ad placements.
We do our best to provide the highest quality, non-obtrusive ads that developers will want to click on. We will work with you to generate messaging that developers will appreciate and understand. The ad will be placed across a multitude of open source projects that developers look at every day.
Here's an example of a doc page with an advertisiment:
The specifics of the ad placement are:
- Ads must be text-based. They can contain a title and blurb.
- Ads must be relevant to the developer community
- The ad must be a maximum of 85 characters (title + blurb)
Here are a some examples of what developers want to see:
