Symphony Product/Facebook Events:
By default, the following events are tracked:
PageName | FB Event |
---|---|
Product | ViewContent [Sends product name, ID and MSRP in cents] |
Store | ViewContent [Sends store name, array of product IDs] |
Search | Search [Does not send extra data] |
Order | Purchase [Sends array of line item product IDs and the order subtotal] |
All | PageView [Sends no extra data] |
If config.eventType is set, then all values in config.eventType will send as an event on ALL pages
config.event only takes on value in the array: AddToCart - this will allow the code to track add to cart events on the product pages. This will also send an AddToCart event on the /cart page, which actually sends ALL line items in the cart.
If you want to send purchase data that indicates whether it is a subscription or single purchase, then use subscriptionCheck: true
Use:
"all-pages": {
"facebook-events": {
"config": {
"pixelId": PIXEL_ID,
"event": ["AddToCart"],
"eventType": ["InitiateCheckout", "AddToCart"],
"subscriptionCheck": BOOLEAN
},
"active": true
}
}