Product reviews are an essential part of an online store’s branding and marketing. The importance of product reviews can be understood by the fact that 90% of the consumers read online reviews before making a purchase and 72% of the consumers will be prompted to take an action after reading positive reviews. Online reviews from customers have created a new field in marketing and communication that bridges the gap between traditional word-of-mouth and a viral form of feedback that can influence consumer’s opinion, grab consumer’s attention and increase sales.
