Explore insightful sales analysis of Divine Cookies with comprehensive data and visualizations. Gain valuable insights into sales trends, customer behavior, and more. Dive into the data-driven world of retail with our analysis.
This visualization provides an overview of the project, which involves conducting a comprehensive sales analysis for Divine Cookies. The analysis focuses on key performance indicators (KPIs) and critical measures such as total sales, cost and profit, shipment details, and profit targets. Excel data was utilized, and the visualizations were created using Power BI before being published to the Fabric workspace. Key DAX measures, including Calculate, Divide, Sum, and IF functions, were employed to perform dynamic and accurate data analysis. Additionally, the Measure Selector (Field Parameters) was used to allow users to switch between different measures and KPIs within the visualization, enhancing interactivity and user experience.
- Total Sales: $34 million
- Boxes Sold: 2 million
- Cost: $14 million
- Profit: $21 million
- Shipments: 6,000
A card on the dashboard displays the total sales of $34 million. Detailed financial metrics include cost and profit, with a card at the top right corner showing actual profit and target profit details.
This line chart visualization depicts sales by the start of each month, providing insights into monthly sales trends. A tooltip feature is added to this chart to check for monthly sales by country, allowing for a detailed breakdown of sales performance.
This stacked column chart shows total shipments by boxes. A card in the top right corner of the chart displays the LBS percentage with the target, offering insights into shipment efficiency and performance.
On the right side of the dashboard, a table displays data about salespersons, which can be switched to show product information in the same position. This table enables dynamic exploration of sales performance by personnel and product categories.
On the left side of the dashboard, slides include:
- Category Analysis: Slide providing insights into sales performance by product category.
- Geolocation Analysis: Slide depicting sales distribution across six countries.
To view the reports, download the .pbix file and open it using Power BI Desktop. The reports are also published to the Fabric workspace for easy access.
The data used for analysis is sourced from Excel data files.
This project is licensed under the MIT License.