In this project, we will explore various product analytics metrics in the context of e-commerce. We will analyze data related to customer behavior, sales performance, and product performance to gain insights and make data-driven decisions.
Throughout the project, we will utilize various data analysis techniques and tools to extract insights from the available data. By the end, we aim to provide actionable recommendations to improve the overall performance of the e-commerce business.
The result of this project is an annual product summary report and dashboard created in Tableau: https://public.tableau.com/app/profile/alonaslonkina/viz/ProductAnalytics-eCommerce/AnnualSummarySalesReport
Instructions on how to install the necessary dependencies for this project, for example:
pip install -r requirements.txt