Neobanks Topic Modelling
What is the goal of this project?
- Gather app reviews and classify them in order to understand what are users complaining about
Why is this even important?
- 85% of consumers trust online reviews as much as a personal recommendation
- Users are more likely to write a review if they are frustrated or having a bad experience
- App reviews will not only point out future aspects of improvement but also make users feel involved and influential
- Users are 8x more likely to download a highly rated app of an unknown brand than a poorly rated app of a known brand
What neobanks are we analizing data about?
- Revolut, N26, Monzo Bank and Bunq
Tableau visualization https://public.tableau.com/profile/alvaro8136#!/vizhome/NeobanksTopicModeling/Dashboard1