Trying to determine three things: popularity, recognition, and notoriety.
Popularity might be approximated by 'number of ballots listing party in top 6'
Recognition is a little more difficult because you can safely assume (almost) all the Greens and LNP voters know of the other party... but even in the ACT only 59% of Greens3PP voters preferenced the Libs at all and only 52% Lib3PP voters did the reverse. Then again, if you look for 'pref'd at all' the figures are in the mid-70s for Libs and Greens, and 91% fo Labor. So perhaps a binary classification - more than 50% of ballots have you preferenced and then people know who you are.
Notoriety is also possible: number of ballots preferencing you lower than halfway down the full ballot.