adi19891 / Dunnhumby-Case---Let-s-Get-Sort-of-Real

Dunnhumby Case - Let's Get Sort of Real (Customer Segmentation using Python)

Dunnhumby-Case---Let-s-Get-Sort-of-Real

Dunnhumby Case - Let's Get Sort of Real (Customer Segmentation using Python)

This notebook includes implementation of customer segmentation using RFM(Recency, Frequency, Monetary) analysis from scratch in Python, introduction to K-means and importance of measuring customer's consistency in terms of store visits

Also business deck uploaded

https://www.dunnhumby.com/sites/default/files/filepicker/1/dunnhumby_-_Let_s_Get_Sort-of-Real_User_Guide.pdf