YngridFiglioli / lab-customer-analysis-round-6

Lab | Customer Analysis Round 6

For this lab, we still keep using the marketing_customer_analysis.csv file that you can find in the files_for_lab folder.

Get the data

We are using the marketing_customer_analysis.csv file.

Dealing with the data

Already done in the round 2.

Explore the data

Done in the round 3.

Processing Data

(Further processing...)

• X-y split. (done)
• Normalize (numerical). (done)
• One Hot/Label Encoding (categorical).
• Concat DataFrames

Linear Regression

• Train-test split.
• Apply linear regression.

Model Validation

• Description:
  • R2.
  • MSE.
  • RMSE.
  • MAE.