Several Ezs:
- Easy to deploy. Orsome site even works perfectly on GitHub as a static-site.
- Easy to use. Even those who don't know anything about front-end development tool and the like can easily handle it.
- Easy to release new posts. All you need to know is Markdown. There is no need to fiddle with HTML and so forth.
- Easy to custimize the theme. Like color and so forth.
- Bilingual or multilingual
It's a tricky combination of my nickname Orange and Awesome.