- Analyze ** Assess the website in question for best practices in regards to… *** Engagement *** Expertise *** Authority *** Trust *** Aesthetics *** Performance *** Accessibility *** Security *** Machine Readability *** Structure *** Usability *** Scalability *** Readability *** Backlinks *** Customer Acquisition/Retention Strategy ** Assess the company in question for best practices in regargs to… *** Reputation *** Saturation *** Distribution *** Accuracy *** Activity *** Engagement ** Assess top rank competitors for these same key metrics
- Discover ** Identify relvant top searched keywords ** Identify inspiration sites to model design after ** Identify industry/product/service relevant tools ** Identify potential sales/conversion/list building funnels
- Plan ** Summarize Goals ** Outline actionable list of tasks to complete to acheive goals ** Recommend a marketing plan ** Estimate website design price ** Quote copywriting cost
- Links
- E.A.T. (content)
- Y.M.Y.L. (engagement)
- Performance
- Security
- Mobile Usability
- Local Signals
- Social Signals