Company X has recently introduced a new type of bidding, average bidding, as an alternative to the current type of bidding called maximum bidding. One of our clients, bombabomba.com, decided to test this new feature and wants to do an A/B test to see if average bidding converts more than maximum bidding
In this dataset, which includes the website information of bombabomba.com, there is information such as the number of advertisements that users see and click, as well as earnings information from here.
There are two separate data sets, the control and test groups
The max binding strategy was presented to the control group, and the average binding strategy was presented to the test group.
- Total Features : 4
- Total Row : 40
- CSV File Size : 26KB
| Sr. | Feature | Description |
|---|---|---|
| 1 | Impression | Ad views count |
| 2 | Click | The number of clicks on the displayed ad |
| 3 | Purchase | The number of products purchased after the ads clicked |
| 4 | Earning | Earnings after purchased products |