An R data package of the Complete Journey Study provided by 84.51. The data represents grocery store shopping transactions over one year from a group of 2,469 households who are frequent shoppers at a retailer. It contains all of each household’s purchases, not just those from a limited number of categories. For certain households, demographic information as well as direct marketing contact history are included. The package comes with the following datasets:
transactions: products purchased by householdsproducts: product metadata (brand, description, etc.)demographics: household demographic data (age, income, family size, etc.)campaigns: campaigns received by each householdcampaign_descriptions: campaign metadata (length of time active)coupons: coupon metadata (UPC code, campaign, etc.)coupon_redemptions: coupon redemptions (household, day, UPC code, campaign)promotions: product placement in mailers and in stores corresponding to advertising campaigns
You can install completejourney from GitHub with:
# install.packages("devtools")
devtools::install_github("bradleyboehmke/completejourney")The Complete Journey data is available at: http://www.8451.com/area51/.