Hypothesizes that customers who have made a purchase recently, make regular or frequent purchases with you and spend a large amount with you, are more likely to respond positively to future engagement and product offers. This might seem intuitively obvious to those of us who have experience in sales – but what the RFM model brings to the table is a framework for objectively measuring these three ideas on a numerical scale.
Hypothesizes that customers who have made a purchase recently, make regular or frequent purchases with you and spend a large amount with you, are more likely to respond positively to future engagement and product offers. This might seem intuitively obvious to those of us who have experience in sales – but what the RFM model brings to the table is a framework for objectively measuring these three ideas on a numerical scale.