Olliang / Causal-Inference-Experiment

An A/B testing project done with survey to examine whether people are more likely to click on thumbnails that contain their own racial features.

Causal Inference Experiment Design

Introduction:

Causal inference experiment are widely used in marketing and product campaign. This repository is the hub to store my notes and project on this topic from a Causal Inference course I took in MSBA program at the Univerisity of Minnesota.

Technique Summary:

Major Files:

Inferential Experiment Design.md - Markdown file that stores different inferential experiment design techniques

Netflix Thumbnails project Report.pdf - PDF report that records a causal inference experiment design I contributed in R to analyze whether people are more likely watch a Netflix show where the thumbnail includes a person of their race (You can also check out the Medium article my teammate published about this interesting project: https://medium.com/@sdhrshn/netflix-a-b-testing-5d7c8216853f)