Generating Keywords for Google Ads (DataCamp Project)
Automatically generate keywords for a search engine marketing campaign using Python.
You work for a digital marketing agency, which is approached by a massive online retailer of furniture. You are tasked with creating a prototype set of keywords for search campaigns for their sofas section. With your Python skills, you will efficiently create these keywords!
The most important task in structuring a search engine marketing account is mapping the right keywords to the right ads and making sure they send users to the right landing pages. Having figured that out is a big part of the account setup and makes the life of the account manager much easier.
- Python
- Generate keywords for online marketing
- Create word lists that we can associate with our products
- Convert our list into a DataFrame
- Identify matching options
- View a summary of our campaign work
- Save the DataFrame to a CSV file
- The brief
- Combine the words with the product names
- Convert the list of lists into a DataFrame
- Rename the columns of the DataFrame
- Add a campaign column
- Create the match type column
- Duplicate all the keywords into 'phrase' match
- Save and summarize!