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Watch Party data model (events)

DAZN - Case Study

Description

The new feature allows up to 4 DAZN customers to watch a sport event from the same “watch room”, which offers synchronized streaming and allows users to interact with each other through a live chat functionality as well as through camera and microphone. This feature is implemented to revolutionize the way users watch our content and make the streaming experience more fun and interactive, which should contribute to increased engagement and retention on the platform.

Event Definition & Schema

1. Initiation of the Watch Party streaming through CTA click - PROD-1283

Sample output
event watchPartyStart
category watch party
action start
label {{itemId}}

2. Successful joining of the Watch Party “room - PROD-5683

Sample output
event watchPartyJoined
category watch party
action join
label {{watchRoomId}}

3. Being presented with the Watch Party initialization error modal - PROD-3321

Sample output
event error
category watch party error
action modal error shown
label true

4. Dismissing the error modal through “CLOSE” cta click - - PROD-1112

Sample output
event error
category watch party error
action modal error closed
label true

EVENT SCHEMA

Event Parameters Type Sample
error Object {}
playback Object {}
player Object {}
application Object {}
watchParty Object {}
clientId String "07c53c0f6"
customerId String "1afc44bd767b"
User Agent String "Mozilla/5.0 (Windows NT 10.0; Win64; x64) "
Nested objects{} Parameters Type Sample
error category String "Video Player Error"
code String "API_SERVICE_PLAYBACK_RESUMEPOINTS_UNAVAILABLE"
playback articleName String "AWS GP de Canadá
articleId String "4ipwu1ze6b7a1az4ztflqyluw"
competitionId String "6rqw7bnjivfrz93gae0lboea4"
competitionName String "DAZN Linear"
sportId String "11qbnjiv23frz93gae1234a4"
sportname String "Motor"
type String "vod"
player playbackSessionId String "1655716256365-1afc44bd767b-y44drrjcqtxa18g3arxjz58ge-e91811"
liveEdge Boolean true
playerState String "start"
videoType String "watch party"
application type String "web.hybrid.2"
version String "9.13.0"
device object {}
device platform String "web"
platform String "web"
watchParty itemId String "17vb4ds80aga7916d0dc6gvbn"
itemType String "article"
itemName String "Abierto de Eastbourne
watchRoomId String "1655716256365-1afc44bd767b-y44drrjc"
watchRoomName String "ForzaFerrari!!"
hostId String "07c53c0f6"
guestIds Array ["2233c0f6", "123450f6", "12346876p"]
watchPartyStatus String "started"
liveChatStarted Boolean true

Sample Datalayer outputs

1. Sample for initiation of the Watch Party streaming through CTA click
{
    "event": "watchPartyStart",
    "watchParty": {
        "itemType": "article",
        "itemId": "17vb4ds80aga7916d0dc6gvbn",
        "itemName": "Abierto de Eastbourne | Día 2",
    },
    "playback": {
        "articleName": "AWS GP de Canadá | Carrera",
        "articleId": "n6rmhypv1xke1d9e4icohclab",
        "competitionId": "2slaywwom6tyirsmaukgu5mty",
        "competitionName": "Torneo de Eastbourne",
        "sportId": "4rheplujt9zryv3fqvtu1jpah",
        "sportname": "Tenis",
        "type": "live", 
        
    },
    "player": {
        "playbackSessionId": "1655736158523-1afc44bd767b-n6rmhypv1xke1d9e4icohclab-532bc9", 
         "liveEdge":true,
         "playerState":"start",
         "videoType": "watch party",
         
    },
    "application": {
        "type": "web.hybrid.2",
        "version": "9.13.0-hotfix.1.130",
        "device": {
            "platform": "web"
        }
    },
    "clientId": "007c53c0f6",
    "customerId": "1afc44bd767b",
    "User Agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/102.0.0.0 Safari/537.36",
    "gtm.uniqueEventId": 99
}

2. Sample for successful joining of the Watch Party “room

{
    "event": "watchPartyStart",
    "watchParty": {
        "itemType": "article",
        "itemId": "17vb4ds80aga7916d0dc6gvbn",
        "itemName": "Abierto de Eastbourne | Día 2",
        "watchRoomId": "23094yjhwkjh29343298n",
        "watchRoomName": "MuguruzaFANCLUB!!",
        "hostId": "1afc44bd767b",
        "guestIds": ["892731jbm", "9d92jd73"],
        "watchPartyStatus" : "started",
        "liveChatStarted" : false,
        
    },
    "playback": {
        "articleName": "Abierto de Eastbourne | Día 2",
        "articleId": "n6rmhypv1xke1d9e4icohclab",
        "competitionId": "2slaywwom6tyirsmaukgu5mty",
        "competitionName": "Torneo de Eastbourne",
        "sportId": "4rheplujt9zryv3fqvtu1jpah",
        "sportname": "Tenis",
        "type": "live", 
        
    },
    "player": {
        "playbackSessionId": "1655736158523-1afc44bd767b-n6rmhypv1xke1d9e4icohclab-532bc9", 
         "liveEdge":true,
         "playerState":"start",
         "videoType": "watch party",
         
    },
    "application": {
        "type": "web.hybrid.2",
        "version": "9.13.0-hotfix.1.130",
        "device": {
            "platform": "web"
        }
    },
    "clientId": "007c53c0f6",
    "customerId": "1afc44bd767b",
    "User Agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/102.0.0.0 Safari/537.36",
    "gtm.uniqueEventId": 102,
}

3. Sample for being presented with the Watch Party initialization error modal

{
    "event": "error",
    "error": {
        "category": "Watch Party Initialization Error",
        "code": "API_SERVICE_PLAYBACK_RESUMEPOINTS_UNAVAILABLE"
    },
        "playback": {
        "articleName": "Abierto de Eastbourne | Día 2",
        "articleId": "n6rmhypv1xke1d9e4icohclab",
        "competitionId": "2slaywwom6tyirsmaukgu5mty",
        "competitionName": "Torneo de Eastbourne",
        "sportId": "4rheplujt9zryv3fqvtu1jpah",
        "sportname": "Tenis",
        "type": "live", 
        
    },
    "player": {
        "playbackSessionId": "1655738645337-1afc44bd767b-n6rmhypv1xke1d9e4icohclab-ff723b"
    },
    "application": {
        "type": "web.hybrid.2",
        "version": "9.13.0-hotfix.1.130",
        "device": {
            "platform": "web"
        }
    },
    "clientId": "007c53c0f6",
    "customerId": "1afc44bd767b",
    "User Agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/102.0.0.0 Safari/537.36",
    "gtm.uniqueEventId": 34,
}

4. Sample for dismissing the error modal through “CLOSE” cta click

{
    "event": "error",
    "error": {
        "category": "Watch Party Initialization Error",
        "code": "API_SERVICE_PLAYBACK_RESUMEPOINTS_UNAVAILABLE"
    },
    "clientId": "007c53c0f6",
    "customerId": "1afc44bd767b",
    "User Agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/102.0.0.0 Safari/537.36",
    "gtm.uniqueEventId": 35,
}

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