Using the company's information for the analysis of this case from the perspective of what business analytics can bring to the company, the following aspects have been addresses: SWOT, data monetization, Value chain analysis, 5 forces model analysis, marketing mix, social media analytics, IoT, Organization, culture
Using the company's information for the analysis of this case from the perspective of what business analytics can bring to the company, the following aspects have been addresses: SWOT, data monetization, Value chain analysis, 5 forces model analysis, marketing mix, social media analytics, IoT, Organization, culture