At https://www.genericides.org/ we collect the brand names that have become a generic term for a kind of product or service. We investigate en document cases of trademark generalisation, trademark erosion, or genericide. Examples include zoom, escalator, and appstore. The full list of trademarks that become generic.
To reach our goal, we will:
- collect the most complete list of genericides all around the world;
- follow the popularity of the terms on the list by regular surveys;
- and make our information universally accessible.
Our brand and trademark knowledge are collected by a diverse network: volunteers from countries in different continents, as well as experts and professionals in the field. Do you want to cooperate with your time or your project? Let me know using the contact forum.
All data on the website is available through a specific interface, see the dedicated data page on genericides.org. Using this Github page, we will share the most important and clear results with you.