Sprocket Central Pty Ltd , a medium size bikes & cycling accessories organisation, has approached Tony Smith (Partner) in KPMG’s Lighthouse & Innovation Team. Sprocket Central Pty Ltd is keen to learn more about KPMG’s expertise in its Analytics, Information & Modelling team. The project is mainly divided into three tasks:
Data Quality Assessment - Assessment of data quality and completeness in preparation for analysis.
Data Quality Assessment Report
Data Insights - Targeting high-value customers based on customer demographics and attributes.
Data Insights and Presentation - Using visualisations to present insights.