JCabral88 / Lab-Customer-Analysis-Final-Round

Lab | Customer Analysis Final Round

For this lab, we still keep using the marketing_customer_analysis.csv file that you can find in the files_for_lab folder.

It's time to put it all together. Remember the previous rounds and follow the steps as shown in previous lectures.

01 - Problem (case study)

• Data Description.
• Goal.

02 - Getting Data

• Read the .csv file.

03 - Cleaning/Wrangling/EDA

• Change headers names.
• Deal with NaN values.
• Categorical Features.
• Numerical Features.
• Exploration.

04 - Processing Data

• Dealing with outliers.
• Normalization.
• Encoding Categorical Data.
• Splitting into train set and test set.

05 - Modeling

• Apply model.

06 - Model Validation

• R2.
• MSE.
• RMSE.
• MAE.

07 - Reporting

• Present results.