The company is a e-commerce company and want to improve the efficiency of marketing channels to attract more customers and optimize marketing budget.
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Design database schema to create relational database
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Conduct traffic source analysis to find out the most efficient marketing channel attracting the most number of customers:
- Traffic sources conversion analysis
- Bid optimization & Trend Analysis
- Trending granular segments
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Conduct website performance analysis to find out the most viewed website
- Landing page analysis to identify trend by weeks and top sources
- Bounce rate analysis