Genius-gambit / Gamification

Gamification

Notes

Design Thinking:

1. Objectives:

   1. Purposive
   2. Human Centered
      1. It's the experience, stupid.
   3. Balance of analytical & creative.
      1. Abductive reasoning: inference from best avilable explanation.
   4. Iterative
      1. Prototyping and playtesting.

2. Gamification Design Framework:

   1. Define business objectives.
   2. Delineate target behaviors.
   3. Describe your players.
   4. Devise activity loops.
   5. Don't forget the fun!
   6. Deploy the appropriate tools.

3. Steps:

   1. Define Business Objectives:
      1. List and rank possible objectives.
      2. Eliminate means to ends.
      3. Justify objectives.
   2. Target Behaviors:
      1. Specific.
      2. Success metrics("win states")
      3. Analytics
         1. DAU/MAU (Daily/Monthly Average Users)
         2. Virality
         3. Volume of Activity.
   3. Devise activity loops:
      1. Engagement Loops
         1. Motivation -> Action -> Feedback
      2. Progression Loops

Design Choices:

S.No	Doing	Feeling
1	Marketing and Economics.	Game design and cognitive psychology.
2	Incentives.	Experiences.
3	Satisying needs.	Fun.
4	Game elements(inductive).	Game thinking (deductive).
5	Status.	Meaning.
6	PBLs.	Puzzles.
7	Rewards.	Progression.
8	Making users do things.	Making Players awesome.

Is Gamification Right for Me:

1. Motivation: Where would you derive value from encouraging behavior?

2. Meaningful Choices: Are your target activities sufficiently interesting?

3. Structure: Can the desired behaviors be modeled through algorithms?

4. Potential Conflicts: Can the game avoid tension with other motivational structures?

   Motivation:

   1. Emotional connections, unique skills, creativity, or teamwork.
   2. Or, to make boring tasks interesting.

   Structure:

   1. Must be able to encode in rules/algorithms
   2. Eg., points for Twitter sharing vs product resgistration.