For this lab, we will be using the dataset in the Customer Analysis Business Case. This dataset can be found in files_for_lab folder.
An auto insurance company has collected some data about its customers including their demographics, education, employment, policy details, vehicle information on which insurance policy is, and claim amounts. You will help the senior management with some business questions that will help them to better understand their customers, improve their services, and improve profitability.
Some business Objectives:
- Retain customers,
- Analyze relevant customer data,
- Develop focused customer retention programs.
Based on the analysis, take targeted actions to increase profitable customer response, retention, and growth.