A-B-Testing-Project
Technical description
Test name: recommender_system_test
Groups: А (control), B (new payment funnel)
Launch date: 2020-12-07
Date when they stopped taking up new users: 2020-12-21
End date: 2021-01-01
Audience: 15% of the new users from the EU region
Purpose of the test: testing changes related to the introduction of an improved recommendation system
Expected result: within 14 days of signing up, users will show better conversion into product page views (the product_page event), instances of adding items to the shopping cart (product_cart), and purchases (purchase). At each stage of the funnel product_page → product_cart → purchase, there will be at least a 10% increase.
Expected number of test participants: 6000