This analysis is an optional Capstone project from the Google Data Analytics Professional Certificate on Coursera.
Since 2013, Bellabeat has been a high-tech manufacturer of gorgeously crafted smart products for women with a focus on their health. Bellabeat has quickly expanded and established itself as a tech-driven wellness company for women by educating and empowering women with knowledge about their own health and habits.
Urka Sren, co-founder and chief creative officer, is confident that analysis of non-Bellebeat consumer data, such as usage data from FitBit fitness trackers, will reveal additional growth opportunities.
Analyze FitBit fitness tracker app data to learn how users interact with the app and to find trends and information for the Bellabeat marketing team.
- What are the trends identified?
- How could these trends apply to Bellabeat customers?
- How could these trends help influence Bellabeat marketing strategy?
Python for Data Cleaning, Data Transformation, Data Visualisation and Data Analysis
The data set is publicly available on Kaggle