The Investment Advisor Demo combines IBM Watson Personality Insights and IBM Watson Tradeoff Analytics services to recommend suitable funds and agents for clients. Fund recommendation is based on client's personality and risk profile. Studies have indicated that risk preference of an individual is correlated to some personality attributes such as Cautiousness and Stability. Each fund, based on it's risk score is assigned a personality portrait. Investment Advisor recommends funds which have similar personality portrait to client's personality.