Generate valuable insights from customer and transactions data of a medium size bikes & cycling accessories organisation This data has 3 datasets
- Customer Demographic
- Customer Address
- Transaction data of 3 months
The organisation has a large dataset relating to its customers, they need help to optimise its marketing strategy.
This project is divided in 3 tasks:
- Data Quality Assessment
- Data Model Built
- Visualize Result
First task is to draft an email to client
- In this task we have to identify data quality issues and recommandations.
Second task is to provide information on three components
- data exploration
- model development
- interpretation
Prepare a power point presentation to recommend 1000 new customers
And the third task is visualize the result and prepare a dashboard in Tableau to present it to client.
Here is the Tableau public dashboard link: https://public.tableau.com/views/newcus/Dashboard1?:language=en-US&:display_count=n&:origin=viz_share_link