This project requires the following python libraries to be installed:
- NumPy
- Pandas *seaborn *matplotlip *StandardScaler *PCA *KMeans
I will apply unsupervised learning techniques to identify segments of the population that form the core customer base for a mail-order sales company in Germany. These segments can then be used to direct marketing campaigns towards audiences that will have the highest expected rate of returns. The data that I will use has been provided by at Bertelsmann Arvato Analytics, and represents a real-life data science task.