Data Analysis and Insights for different page Optimization & How to get more user install & Engagement from the App & Website READ ME FILE
Marketing Strategy Analysis Project Overview This project aims to analyze and recommend marketing strategies to enhance traffic and user experience for our organization. Through comprehensive data analysis and strategic insights, we aim to identify key areas, countries, languages, and age groups to target for improved marketing outcomes.
Approaches Used Target Audience Analysis:
Tailored presentation style and content to resonate with stakeholders' understanding and interests. Customized communication for executives, managers, technical teams, and end-users. Rationale and Action Plan:
Provided clear explanations of the "why" and "how" behind each recommendation. Outlined specific steps and actions required for implementation. Visualizations for Clarity:
Leveraged charts, graphs, and dashboards to enhance data visualization. Selected visuals strategically to highlight key insights and trends. Compelling Storytelling:
Crafted a narrative connecting analysis, recommendations, and expected benefits. Illustrated value through real-world examples and case studies. Interactive Engagement:
Encouraged interaction and discussion during presentations. Welcomed feedback and addressed stakeholder concerns for alignment. Repository Structure /data: Contains datasets used for analysis. /scripts: Includes scripts for data processing and analysis. /visuals: Stores visualizations and dashboards created for presentations. /docs: Documentation files, including this README. Usage Clone the repository to your local machine. Explore the data in the /data directory. Run the scripts in the /scripts directory for data processing and analysis. Review the visualizations in the /visuals directory for insights. Refer to the presentation slides for detailed recommendations and insights. Contributors Vikram Huggi - Business Analyst License This project is licensed under the (https://github.com/8050-65) License - see the LICENSE.md file for details.