yuanzhaoYZ / deepCTR

A review and evaluation on CTR prediction models

DeepCTR

A review and evaluation of CTR prediction models

Models

Model	Conference	Paper	Available
LR	WWW'07	Predicting Clicks: Estimating the Click-Through Rate for New Ads [Microsoft]	✔️
FM	ICDM'10	Factorization Machines	✔️
FTRL	KDD'13	Ad Click Prediction: a View from the Trenches [Google]
GBDT+LR	ADKDD'14	Practical Lessons from Predicting Clicks on Ads at Facebook [Facebook]
CCPM	CIKM'15	A Convolutional Click Prediction Model	✖️
FFM	RecSys'16	Field-aware Factorization Machines for CTR Prediction [Criteo]	✔️
DNN	RecSys'16	Deep Neural Networks for YouTube Recommendations [Google]	✔️
Wide&Deep	DLRS'16	Wide & Deep Learning for Recommender Systems [Google]	✔️
FNN	ECIR'16	Deep Learning over Multi-field Categorical Data: A Case Study on User Response Prediction [RayCloud]	✔️
PNN	ICDM'16	Product-based Neural Networks for User Response Prediction	✔️
DeepFM	IJCAI'17	DeepFM: A Factorization-Machine based Neural Network for CTR Prediction, [Huawei]	✔️
NFM	SIGIR'17	Neural Factorization Machines for Sparse Predictive Analytics	✔️
AFM	IJCAI'17	Attentional Factorization Machines: Learning the Weight of Feature Interactions via Attention Networks	✔️
DCN	ADKDD'17	Deep & Cross Network for Ad Click Predictions [Google]	✔️
xDeepFM	KDD'18	xDeepFM: Combining Explicit and Implicit Feature Interactions for Recommender Systems [Microsoft]	✖️
FwFM	WWW'18	Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising [Oath, TouchPal, LinkedIn, Ablibaba]	✖️

Datasets

Dataset	#Fields	#Features	#Instances	#Training	#Validation	#Test	Positive Ratio
Criteo	39		45,840,617	32,743,297	6,548,660	6,548,660
Avazu	23		40,428,967	32,377,421	3,832,608	4,218,938
iPinyou			14,759,750	10,580,553	1,657,567	2,521,630
Taobao
AliCCP
Frappe