This repository showcases my work in a Data Analytics and Commercial Insights simulation. Tasks include data preparation, customer analytics, and uplift testing using transaction data to generate strategic, data-driven recommendations. Outputs include code, benchmark analysis, and reports aimed at supporting informed business decisions.
This repository showcases my work in a Data Analytics and Commercial Insights simulation. Tasks include data preparation, customer analytics, and uplift testing using transaction data to generate strategic, data-driven recommendations. Outputs include code, benchmark analysis, and reports aimed at supporting informed business decisions.