Resource: The Best Company YouTubes
Canonical url: https://dx.tips/youtubes
Fixes/Contributions welcome!!
Generalized YouTube notes
- Titles/Video formats that work
- Introducing X/Announcing X
- What's new in X
- X in 5 minutes
- What is X? (OpenShift)
- X Explained (Virtualization)
- X vs Y (K8s vs Docker)
- The Top N things to know about X (Conf recap, #FiveThings)
- Surprising List (10 layouts in 1 line of CSS)
- Lightboard explainers are doing particularly well
- Thumbnails
- Large titles for readability
- Small face/screenshot
- Logo of the Tech
- Play button to prompt the user to hit play? (see Tailwind)
- Content
- High quality video
- Sound quality great
- Must Entertain - don't just educate
- Capture attention immediately, but leave open questions to develop over the course of the video - for watch time
- Special formats
- Weekly News Show (The Download, HTTP 203)
Above 100k League
| Company | Subcribers | Age | Frequency | notes |
|---|---|---|---|---|
Unity![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659112170722/m-lFlheYj.png align="left") |
1.1m | 12 years | 1/week | n/a, gaming company |
Chrome Developers![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659111520726/duQ-A5YOE.png align="left") |
661k | 9 years | 2-3/week | playlists- I/O 2022 - GUI Challenges - Adam Argyle - Designing in the Browser - Una - Chrome Dev Summit 2021 - Developer Shows - HTTP 203, Design in the Browser, Made with TensorFlow.js, #AskChrome, Developer Diary - Speed and Performance - Progressive Web Apps - Tooling & Polymer - UX Design & Accessibility top videos- The Top 8 web things to know from Google I/O 2021 6m views, 4mins recap - What's new in Chrome OS I/O 2022 3m views, 23min recap - Chrome Dev Summit 2021 Keynote 1m views, 47min keynote - What's new in Chrome OS 1m views, 12min Keynote - 10 modern layouts in 1 line of CSS 1m views, 20min talk |
IBM Developers![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659223161395/WGv2pQvsc.png align="left") |
285k | 5 years | 2-3/week | playlists- Pinned video: most recent update - Technology Explained: Cloud Fundamentals, K8s Essentials, Hybrid Cloud, API Essentials - Kubernetes Essentials - IBM and Red Hat: Innovate Anywhere - Cloud Security - DevOps Explained top videos- API vs SDK: What's the Difference? 1m views, 9min lightboard - Kubernetes vs Docker 844k views, 8min lightboard - What is a REST API? 700k views, 9min lightboard - Virtualization Explained 471k views, 5min lightboard - What is OpenShift? 462k views, 7min lightboard |
VSCode![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659111098489/-vyBn0KHG.png align="left") |
226k | 5 years | 1 short/day 2 videos/week |
playlists- Pinned video: Sizzle Reel - Getting Started with VS Code (3-7 min tutorials) - VS Code livestreams (30-60min streams with guests) - VS Code Day 2022 (conf talks - 5-15mins talks) - Shorts - VS Code and GitHub (1 min tips) top videos- a lot of shorts... - Getting start with Node.js debugging in VS Code 400k views, 8min tutorial - VS Code - Debugging 400k views, 6min tutorial - VS Code - Quick Intro to JavaScript 400k views, 3min "Quick Tour" - Advanced Code Editing in VS Code 360k views, 6min tutorial |
GitHub![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659109930944/kBaVNLMOs.png align="left") |
218k | 9 years | 3-5/week | playlists- Featured - keynotes, explainers, conf talks - The Download - weekly news show with Christina Warren - Conferences - GitHub Universe, Constellation, InFocus, Maintainer Summit - GitHub Checkout - PMs and Engineers sharing their work - GitHub Changelog - latest changes - 30 minutes to Merge - 30min guest interviews - Demo Days - 30-45min Guest speakers/talks - GitHub Community - Guest livestreams - Open Source Friday - featuring major open source projects top videos- What is GitHub? 1.6m views, 3 minute explainer, motion graphics - GitHub Arctic Code Vault 950k views, 2min announcement, cinematic film - Introducing Atom 1.0 500k views, 2min, sketch/edited skit - The new GitHub Issues 465k views, 1min product announcement |
To add: GCP YouTube - 870k subs
10-100k league
| Company | Subcribers | Age | Frequency | notes |
|---|---|---|---|---|
Twilio![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659109440482/Rj0PpthLi.png align="left") |
71k | 13 years | 20-30/year | playlists- Pinned video - Twilio Engage product intro - 50second stinger, 11k views - 2021 Conference videos - good thumbnails - Learn with Nathaniel - person-driven 8-12min tutorials - Twilio Quickstarts - "how to X" - 4 minutes each, 40-60k views top videos- Introducing Twilio Studio (37 seconds, 7m views) - What is Twilio? 2mins, 5m views - Navigate Messaging Compliance with Twilio 90secs, 2.7m views - Some ads for Twilio SIGNAL |
Tailwind Labs![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659109686712/1YPO_JHmH.png align="left") |
60k | 1 year | used to be 2/month | playlists- What's New in Tailwind CSS - Tailwind CSS v2.0 - full course in 10-20min segments - Tailwind Talk - livestreams with guests top videos- What's New in Tailwind 3.0? - 26min overview, 158k views - Introducing Tailwind CSS v3.0 - 55sec ad, 138k views - Just in Time: The Next Generation of Tailwind CSS - 13min, 132k views |
Confluent![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659225172730/FNmGhxq95.png align="left") |
40k | 4 years | ~4/week | playlists- Pinned video: Why Instacart Chose Confluent - For Technical Leaders & Executives - Kafka Summit videos - Kafka 101 Tutorials - Confluent Customers & Use Cases - ksqlDB Videos top videos- Intro to Streams - Apache Kafka Streams API - 356k views, 10min tutorial - What is Apache Kafka + ksqlDB? 271k views, 12min lightboard - What is Apache Kafka? 237k views, 10min lightboard - Apache Kafka Fundamentals 186k views, 24min talk with slides - Creating a Streams Application 156k views, 10min tutorial |
Recall by Dataiku![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659109756565/mlttolrFO.png align="left") |
40k | 9 months | 2/month | - Hired top dev youtubers to produce beginner/introductory focused content - Promoting their twitter/insta in description - Uncertain company ROI |
Vercel![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659227222973/Yu8nMiirq.png align="left") |
23k | 3 years | 40/year (incl conf) | YouTube channel features individual developer advocate youtubes.playlists- Pinned Video: The Future of React & Next.js – The Web’s SDK - 74k views, 27min keynote - Next.js Conf 2021 - Next.js Conf - Special Edition - Next.js Conf 2020 |
Remix![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1659109715683/29wFFWB-_.png align="left") |
10k | ~1 year | 50/year (incl conf) | Significant promotion on Twitter.top videos- Remix Tutorial with Kent - 6 hour livestream with 61k views - Remix v1 Beta Launch - 90min livestream with 29k views - CDN Caching, Static Site Generation, and Server Side Rendering - 43min talk with 25k views - Introducing Remix - 48sec stinger with 20k views |
YouTube Shorts game
- AWS Container Shorts https://www.youtube.com/playlist?list=PLehXSATXjcQHGYufa__n1y9WIUZjyNMEw
- VS Code Shorts https://www.youtube.com/c/Code/videos?view=0&sort=p&flow=grid
Who else?
Misc YouTubes to explore
- Honeypot Highly produced documentaries on Kubernetes, Vue.js, GraphQL, and others
- Same producer left for OfferZen to do Laravel and Svelte
- Roboflow - has some >100k views videos despite being a small channel
- Altinity
- Clickhouse
- Prismic (doing ok, just surprisingly low compared to production quality)
- Temporal swyx worked on this from 2021-2022
Business Oriented
- Ahrefs - 333k subs
-
Decent production quality with some motion graphics and high density advice (example)
-
Post 2-3x per week, average length 5-11minutes, max 2 hours
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Top videos:
- SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings (1.3m views)
- Complete SEO Course for Beginners: Learn to Rank #1 in Google (1m views)
- Digital Marketing for Beginners: 7 Strategies that Work (1m views)
- How to Speed Up Your WordPress Website (Simple Guide) (500k views)
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Great thumbnails
![image.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1658939574460/Abv8pphQw.png align="left") </details>
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- Hubspot Marketing - 215k subs, ~8 years old, 3-4x videos a week
- Consistent - Post 3-4x/week
- Decent thumbnails
- Top videos
- What is the HubSpot CMS? 2.6m views, 30 secs, motion graphics
- Artificial Intelligence and Machine Learning 1.6M views, 3 mins, motion graphics
- Why No One Knows Who Created The Bitcoin 1.3m views, 2 mins, motion graphics
- What is Artificial Intelligence (or Machine Learning)? 1M views, 6 mins, motion graphics
- Sarah Cooper: How I Turned an Everyday Observation into Whole New Career 709k views, 12 min talk, at conference, comedian
- Webflow - 135k subs, 6 years old, ~4 videos a month
- Playlists:
- Generation No-Code - 5-12 minute highly produced interviews
- Figma to Webflow: Full Course - 5min-2hr videos as part of Webflow University
- Webflow: 21 Day Portfolio Course - 4-8min videos
- Courses, Full site builds
- Top Videos:
- Meet the design tool from the future — Webflow - 23m views, 30 second ad
- Design, build, and launch — with Webflow - 18m views, 40 second ad
- How to build a custom portfolio — Official Webflow course trailer - 14m views, 90sec course trailer
- If life were like web design — Webflow - 8m views, 1m funny ad
- Playlists:
- TK Kader - 30k subscribers, 3 years old, 1 video a week
- Bright yellow thumbnail, very consistent format
- Great background to help you feel you can trust their content
- video quality is amazing
- straight to the point
- intro helps pull viewer in by telling them why they need to watch the video
Youtube playbooks from different companies
- Atlist - Bootstrapping youtube marketing via uploading on existing channels, and practical tips for getting started
Todo: