Simple sinatra app that listens on Instagram webhooks and performs actions each time your subscription webhook gets called. For luuunch.com, when ever I had an image with the #luuunch tag, it would publish a post to Instagram/Tumblr. Creating the instagram subscription was done manually via curl as per the api guide: curl -F 'client_id=CLIENT-ID' \ -F 'client_secret=CLIENT-SECRET' \ -F 'object=user' \ -F 'aspect=media' \ -F 'verify_token=myVerifyToken' \ -F 'callback_url=http://YOUR-CALLBACK/URL' \ https://api.instagram.com/v1/subscriptions/