paugnu / magento2-googletagmanager

Google Tag Manager (GTM) with Data Layer for Magento 2

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Google Tag Manager for Magento2 with Data Layer

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Google Tag Manager allows you to quickly and easily add or update AdWords, Google Analytics, Facebook Tags and other code snippets on your website without edit to your magento 2 codebase.

Features

  • Quick and easy setup
  • Add tag via XML layout and/or observer
  • Data layer support

1 - Installing GTM

Manually
  • Download the extension
  • Unzip the file
  • Create a folder {Magento 2 root}/app/code/MagePal/GoogleTagManager
  • Copy the content from the unzip folder
Using Composer
composer require magepal/magento2-googletagmanager

2 - Enable GTM ("cd" to {Magento root} folder)

  php -f bin/magento module:enable --clear-static-content MagePal_GoogleTagManager
  php -f bin/magento setup:upgrade

3 - Configure GTM

Log into your Magento 2 Admin, then goto Stores -> Configuration -> MagePal -> Google Tag Manager and enter your GTM account credentials

Data layer attributes


  • pageType (i.e catalog_category_view)
  • list (cart, category, detail, other)

Customer

  • customer.isLoggedIn
  • customer.id
  • customer.groupId

Category

  • category.id
  • category.name
  • category.path

Product

  • product.id
  • product.name
  • product.sku
  • product.path

Cart

  • cart.hasItems
  • cart.items[].sku
  • cart.items[].name
  • cart.items[].price
  • cart.items[].quantity
  • cart.total
  • cart.itemCount
  • cart.itemQty
  • cart.hasCoupons
  • cart.couponCode

Order

  • transactionId
  • transactionAffiliation
  • transactionTotal
  • transactionShipping
  • transactionTax
  • transactionCouponCode
  • transactionDiscount
  • transactionSubTotal
  • transactionProducts[].sku
  • transactionProducts[].name
  • transactionProducts[].price
  • transactionProducts[].quantity

Need help setting up or want to customize this extension to meet your business needs? Please email support@magepal.com and if we like your idea we will add this feature for free or at a discounted rate.

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Google Tag Manager (GTM) with Data Layer for Magento 2


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