mozilla / OpenDesign

Mozilla Open Design aims to bring open source principles to Creative Design. Find us on Matrix: chat.mozilla.org/#/room/#opendesign:mozilla.org

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Designs for Aadhaar Campaign

shashikanth171 opened this issue · comments

Goal:

Designs for Aadhaar campaign

Info:

Aadhaar isn’t progress — it’s dystopian and dangerous
Why do you need Aadhaar to investigate a lost package?

This campaign helps reach more people to address tech critic issues of Aadhaar and Mozilla's stance on it in terms of data protection and citizen privacy.

Find more info about Aadhaar Logo here .

Needed Designs for

  • Posters for talks/events on Aadhaar
  • Banners
  • T-Shirt Designs
  • Stickers & Badges
  • Profile Picture Frame

Style Information:

Should emphasize mass surveillance theme.
Add Mozilla Advocacy Logo.
Should include slogan "Aadhaar isn’t progress — it’s dystopian and dangerous" on the design.

Deadline:

As soon as possible.
Supreme Court of India has scheduled the hearing of Aadhaar case on Jan 17th. It would be helpful if it is before 17th.

aadhar_basic

Something like this?

@pransh15 This seems more like UIDAI doing an event on Mozilla than Mozilla is doing an event on Aadhaar.

@pransh15, Please check updated Style information.

if anyone can smooth those face edges then it is more than welcome

@aspee Please share design source files, so that anyone can edit and make improvements.

Please read and follow: https://mozilla.ninja/mlogo use of coloured background is not advisable IMO
Correction suggested by Ankit Gadgil

Can't we write: Not only it is an invasion of privacy, but it's not even right.

Moreover, I think the mozilla logo isn't at the right place. It should be at the corner or at the bottom in centre. And it looks too large to me.
Tanzeel Khan:

Keeping the color of logo same as text and illustration, mozilla doesn't look like a different entity, an organisation. I suggest changing the background color and keep the logo color as default black.

Can we use aadhaar logo in the creatives? Is it permissible?

Hey folks, please align your artwork with Mozilla branding guidelines, specially if you're using Mozilla logos. Brand application guidelines: https://mozilla.ninja/expression.

mozillaaadhar1

You can also download best quality of this poster from my drive.
https://drive.google.com/open?id=1uZjNdELqkjKQcFHB3mXNOf-edIG6sTwR

I request all the designers to share source files of these designs in .svg or .ai format

@shashikanth171, thank you for your request! Here you've my inputs (download):

banner 2x

poster1 2x

poster2 2x

sticker 2x

t-shirt 2x

I hope you've all resources now. Let me know if you need anything else, if not then we can close this.

@barrosgeraldo Loved these designs. Thanks a lot.
When it is a one-liner to decide, "Aadhaar is dystopian and dangerous" is more appropriate compared to "Aadhaar isn't progress!" please replace these statements.

Text size of mozilla.org in 2nd and 3rd design looks bigger than the logo. Minimizing the size would make it look better I think.

Thank you everyone for feedback, adjustments has been made and available on repository. Good luck with the Aadhaar Campaign.

poster1 2x

poster2 2x

sticker 2x

t-shirt 2x

Thanks everyone, for the support.

This is the link to tweet about the today's event.
https://twitter.com/shashikanth171/status/95255097567117312

@barrosgeraldo, Please reopen the issue. Have included "Profile Picture Frame" to the needed designs list.

aadhar_frame
How about this?

@pransh15 Thanks for the design. I think mozilla is not easily identifiable and the rotation of line "Aadhaar isn't progress" is decreasing readability of it.

aadhar_frame1
How about now?

I love this one! Go ahead! Add the source file (svg, pdf, ai, etc). :)

@shashikanth171, can you check if you need more one thing?

@pransh15 aspect ratio of Mozilla seems distorted, please check.
I think placing Mozilla logo horizontal looks better over vertical on top-right.

aadhar_frame1a

It was fine, I checked. :)
Horizontal Mozilla logo, how about this?

aadhar_frame1a_eg
An example.

@pransh15 Looks good! we can go with this if @barrosgeraldo is okay with it.

Great, closing.

It's Aadhaar I guess and you could try resizing the logo to 50% of its current size. That'll look better. :)