To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actual impact of various marketing variables over the past and recommend the optimal budget allocation for different marketing levers for the next year. Built several Linear Regression models like Additive, Multiplicative, Koyck & Distributive Lag to identify the important KPIs that influence the company revenue and their contributions towards the revenue. The main data set is available below:
https://drive.google.com/drive/folders/1F5O1thcC43zAPxsWIw1WQMh58Qi5I5CB?usp=sharing
To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actual impact of various marketing variables over the past and recommend the optimal budget allocation for different marketing levers for the next year. Built several Linear Regression models like Additive, Multiplicative, Koyck & Distributive Lag to identify the important KPIs that influence the company revenue and their contributions towards the revenue. The main data set is available below:
https://drive.google.com/drive/folders/1F5O1thcC43zAPxsWIw1WQMh58Qi5I5CB?usp=sharing