Zombies on Steroïds

Zombies on Steroids is a solution that aims to pull out the least viewed products on Google Shopping in order to drive them in a separate Google Ads campaign.

This is done by leveraging BigQuery Merchant Center Data Transfers to detect the product reactivation opportunity and generate the supplemental feeds at scale.

This solution is perfect for retailers with millions of products in shopping, as it will help to identify and reactivate products that are not getting the attention they deserve.

Prerequisite

A Google Cloud Platform user with Owner role).
Terraform version >=1.3.7
Python version >=3.8.1
A Big Query Data Transfer of Google Merchant Center and Google Ads (you can use Markup to set this up)
The pairs of Merchants IDs and Google Ads IDs you want this project to run on.

# To get the pairs, you can run the following query :

SELECT
 DISTINCT(MerchantId) AS merchant_id_table_suffix,
 _TABLE_SUFFIX AS gads_id_table_suffix
FROM `<project>.<merchant_dataset>.p_ShoppingProductStats_*`
WHERE merchantId != 0
GROUP BY 1,_TABLE_SUFFIX

How to deploy

Clone this repository onto your local machine by running git clone http://github.com/google/zombies-on-steroids.
Navigate to the project folder cd zombies_on_steroids/
Make sure you edit the variables.tf file with all the relevant values.
Run terraform init to initialize the working directory.
Then run terraform plan to view the execution plan that Terraform will execute.
Finally, run terraform apply to execute the action from the plan

Generated Artefacts

BigQuery Scheduled Query:

One BigQuery scheduled query will be created for each pair with the following naming convention: Zombie_<MC_ACCOUNT_ID>_<GADS_ACCOUNT_ID>
The schedule is set by the config variable “zombies_schedule”
Pubsusb topic specified by the variable “zombies_pubsub_topic” to notify scheduled query completion

If the config variable generate_feed_files is set to true, the following artefacts will be generated:

Cloud Function: zombies_feed_generation_trigger. Triggered by a PubSub message on the topic zombies_pubsub_topic. The message is sent upon scheduled query completion.
Dataflow: a job with the following naming convention will be executed zb-<MC_ACCOUNT_ID>-<GADS_ACCOUNT_ID>
CSV files: will be stored in the corresponding GCS location indicated by
the accounts_table variable and with the following naming convention zombies_feed_<MC_ACCOUNT_ID>-<GADS_ACCOUNT_ID>.csv

Author

Jaime Martinez (jaimemm@)

google / zombies-on-steroids