gPS Soteria
Real-time value based bidding with Google Ads products, that keeps sensitive data away from determined end users.
Use Server Side Google Tag Manager (sGTM) with Firestore, to pull in sensitive profit data (or other sensitive data) and report it to the Google Ads products in place of revenue as the conversion value. This enables profit bidding, with real time conversion uploads, in a way that protects the sensitive profit data from a determined user.
Watch our video on YouTube for more information.
Background
Value Based Bidding (VBB) is one of the core topics for many clients. There are different levels of maturity with VBB: clients tend to start with a revenue value, and implement tROAS bidding, but as they mature they will move to using a profit or LifeTime Value (LTV) in place of revenue.
Both profit and LTV are sensitive metrics, therefore most clients would not like a determined user to be able to access this information. As a result, clients will tend to either use a proxy value in its place or implement a batch upload strategy using one of the APIs. The former complicates reporting and some clients are uncomfortable with this approach. The latter poses issues due to the lack of support for conversion modelling, and some worry about the impact on bidding, caused by the delay in reporting the conversions in batches.
sGTM has feature parity for modelling with the client side JavaScript tag, it happens in real time, and enables pulling in external "sensitive" data, so it operates in the sweet spot between the two existing approaches.
Why Soteria?
Soteria was the Greek Goddess of safety, and deliverance and preservation from harm. Like the goddess, this project provides safety from end users to your sensitive value data (e.g. profit).
Implementation
Ready to start implementing this solution? You can follow the full guide here that outlines how Server Side Google Tag Manager (sGTM) can be used with Firestore, to pull in sensitive profit data (or other sensitive data) and report it to Google Analytics, Google Ads or Floodlights in place of revenue as the conversion value.
Disclaimer
This is not an officially supported Google product.
Copyright 2022 Google LLC. This solution, including any related sample code or data, is made available on an "as is", "as available", and "with all faults" basis, solely for illustrative purposes, and without warranty or representation of any kind. This solution is experimental, unsupported and provided solely for your convenience. Your use of it is subject to your agreements with Google, as applicable, and may constitute a beta feature as defined under those agreements. To the extent that you make any data available to Google in connection with your use of the solution, you represent and warrant that you have all necessary and appropriate rights, consents and permissions to permit Google to use and process that data. By using any portion of this solution, you acknowledge, assume and accept all risks, known and unknown, associated with its usage, including with respect to your deployment of any portion of this solution in your systems, or usage in connection with your business, if at all.