cmcouto-silva / crm-project

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CRM Project

Context

Business Problem

For efficiency purposes, Betsson is trying to predict which customers are going to call the Customer Service, based on their past behaviour.

Analytical Problem

For a given day, predict whether a customer will call the Customer Service in the following 14 days.

Repository Structure

The main notebooks are numbered in the folder "notebooks":

  • 0-eda.ipynb
  • 1-feature-selection.ipynb
  • 2-predictive-modeling.ipynb
  • pycaret.ipynb

The predictions for the test set can be found at predictions/test_predictions.csv.

Additional Resources

Additionally, I've created a web app and an API to consume the model. I used Streamlit and FastAPI, respectively.

Links:

GitHub Repositories:

Docker images:

Note: I'm using the free resources from Render. Downtime might occur (there's limited memory usage as well).

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