Name the product in a way the reader (i.e. your target customers) will understand. Mealify
Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Hack Reactor students need to find cheap meals in San Francisco. This can be time consuming and Mealify will help make finding cheap and great meals at restuarants easy.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. Mealify will allow users to share meals with other users. The shared meals will be the main searchable item, not the restuarant. This will allow users to spend less time looking for great food and great deals.
Describe the problem your product solves. Large amount of choices & high prices in SOMA / San Francisco.
Describe how your product elegantly solves the problem. By basing the search around meals instead of resturants, users will need to spend less time finding meal suggestions that appeal to them.
A quote from a spokesperson in your company. "I love Mealify"
Describe how easy it is to get started. It's very easy. Go to our website to start.
Provide a quote from a hypothetical customer that describes how they experienced the benefit. "I love Mealify! I can code way more now!"
Wrap it up and give pointers where the reader should go next. "Check Mealify out at www..com