Enhanced Ecommerce Tutorial

[Diwant Vaidya]

Hello,

Thank you for this library, it may be exactly what I need although I need some help hence this issue.

I would like to use this library to implement the following use case, and I believe it's possible from reading other issues posted here but I do not understand what the calls should look like.

A shopper checks out via a few steps on my site and then is sent to PayPal to complete payment. Before sending to PayPal I lift the GA Client Id (GACID) from the cookie and send that to PayPal via the custom data parameter available in their button creation code. After payment, I also listen for an IPN which determines that payment has been completed for the order.

Once I get the IPN, I want my server code to use the universal-analytics-python library and send an Enhanced Ecommerce transaction event to GA for that client. As mentioned above, I know their GACID. I also will have all the details for the order the IPN refers to.

What should my code look like on my server so, using this library, I can send something like the below to GA?

ga('ec:addProduct', {               // Provide product details in an productFieldObject.
  'id': 'P12345',                   // Product ID (string).
  'name': 'Android Warhol T-Shirt', // Product name (string).
  'category': 'Apparel',            // Product category (string).
  'brand': 'Google',                // Product brand (string).
  'variant': 'black',               // Product variant (string).
  'price': '29.20',                 // Product price (currency).
  'coupon': 'APPARELSALE',          // Product coupon (string).
  'quantity': 1                     // Product quantity (number).
});

ga('ec:setAction', 'purchase', {          // Transaction details are provided in an actionFieldObject.
  'id': 'T12345',                         // (Required) Transaction id (string).
  'affiliation': 'Google Store - Online', // Affiliation (string).
  'revenue': '37.39',                     // Revenue (currency).
  'tax': '2.85',                          // Tax (currency).
  'shipping': '5.34',                     // Shipping (currency).
  'coupon': 'SUMMER2013'                  // Transaction coupon (string).
});

[Diwant Vaidya]

Also, if I am using Google Tag Manager to invoke GA, will I be able to use this library in the same way as with regular GA?