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ThinkUpLLC / ThinkUp

ThinkUp gives you insights into your social networking activity on Twitter, Facebook, Instagram, and beyond.

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New Insight: People like what you have to say

smoreface opened this issue · comments

commented

One-liner

  • How many people you followed on Twitter followed you back.

Describe what this insight is in a single sentence. This is the description that appears in ThinkUp's insights list, so phrase it like the others are. Current insights single sentences are:

  • Post activity spikes for the past 7, 30, and 365 days.
  • How often you referred to yourself ("I", "me", "myself", "my") in the past week.
  • How many more users a message has reached due to your reshare or retweet.

Insight preview
Insight preview

Full explainer

How does it make the user feel? What is the goal of this insight?

  • It makes them feel liked & appreciated. Tells them they're worth a follow-back, and people like what they tweet.

Audience for the insight

Which networks, if any, are excluded from this insight?

  • Facebook
    Does this insight serve users with less or more activity?
  • More, but depends on the following activity more than the post activity

First-run: does this insight show up on a user's first crawl?

  • Don't think it would, no.

How often this insight runs

  • Always (triggered by a data event, check the data and update insight on every crawl)
  • Daily (check the data once a day, don't regenerate every crawl)
  • [√ ] Weekly on a fixed day (specify day of week per network to space these out)
  • Monthly on a fixed day with bonus magic day within first 2 weeks of use (specify day of month per network to space these out)
  • Annual on a fixed date (specify day of year)
  • Annual every 365 days from first appearance

Headline

People like what you have to say!

Include multiple variations, use third person and variables for localized network terminology.

For example:

  • %username has passed %total %followers!
  • More than %total people are %following %username

Body

3 of the people you followed this week followed you back.
or:
You got 5 new followers since last week!
or:
2 new people followed you–they must respect what you have to say!

Include multiple variations whenever possible.

For example:

  • That's more than the population of Belize.
  • That's more people than can fit in Yankee Stadium.

Tout

  • Keep track of your follow-backs.

Explain how ThinkUp can help potential users, basing copy on the insight.

For example:

  • Want a handy list of the links you've favorited? We can help!
  • Get a look back at what you were doing on this day in years past.

Criteria and logic

Describe the rules for when this insight runs.

  • What data does this insight need? Last week's posts? Last month's? Just the user's posts?
  • Does the insight count replies as well as non-replies?
  • Are there baseline comparisons? What is the logic around the comparison?
  • Are there special copy cases? (for example, if the baseline comparison matches)
  • Is there a minimum threshold for any bit of data before the insight should get generated?

Emphasis

  • High
  • Medium
  • Low

Included elements

  • Headline
  • Text
  • Header image (image off to the left in side-by-side style insights)
  • Hero image (giant image on top)
  • List of user(s)
  • List of post(s)
  • List of link(s)
  • Action button (please specify button label and URL button should link to)
  • Line chart
  • Bar chart
  • Other viz
  • Other graphic treatment

Action button

Specify the following action button attributes:

Hero image

If your insight includes a hero image, we encourage you to use public domain or CC-licensed images. Hero images should be at least 540px wide and be landscape. (They can be portrait, but then they're quite tall.)

Specify the following hero image attributes: