New Insight: Slang of 2014 (EOY)

[Anil Dash]

One-liner

Show the user which slang terms they used this year (similar to the Dictionary insight)

How often this insight runs

• Always (triggered by a data event, check the data and update insight on every crawl)
• Daily (check the data once a day, don't regenerate every crawl)
• Weekly on a fixed day (specify day of week per network to space these out)
• Monthly on a fixed day with bonus magic day within first 2 weeks of use (specify day of month per network to space these out)
• Annual on a fixed date (specify day of year)
• Annual every 365 days from first appearance

December 30

Headline

• @username was so 2014!
• @username was immune to this year's new slang

Body

• @username really picked up on the new words that defined 2014, using "fleek" 6 times, "vape" 2 times, and "normcore" 2 times since April.
• 2014 was the year lots of people were talking about vaping and normcore, but @username didn't get swayed into using any of the year's most obnoxious terms.

Tout

• Sign up now to see your top %network moments of 2014!

Criteria and logic

• What data does this insight need? Last week's posts? Last month's? Just the user's posts?

Match all posts where user mentioned selected keywords -- just return the first mention of each as one of the posts to feature in the detail, and stop after any 3 match. Keyword list (search string/term to use in insight):

• bae
• budtender
• "bye felicia"
• fleek
• hangry
• normcore
• slaying
• surbort
• "the feels"
• "the thirst"
• turnt
• vape
• yeet
• "zero chill"

If we can:

• basic [probably has to be paired up as "basic bitch", which we don't want to do]
• blessed [only works if prefixed with the hashtag]
• Is there a minimum threshold for any bit of data before the insight should get generated?

Must be > 0 to show the posts and keyword match list. If 0 keywords match, show the "avoided talking about many of the hot-button issues of the year."

Emphasis

• High
• Medium
• Low

Included elements

• Headline
• Text
• Header image (image off to the left in side-by-side style insights)
• Hero image (giant image on top)
• List of user(s)
• List of post(s)
• List of link(s)
• Action button (please specify button label and URL button should link to)
• Line chart
• Bar chart
• Other viz
• Other graphic treatment

List of posts should be three which have keywords that match any of the selected words.

I like this as a hero image: http://41.media.tumblr.com/7b447cc8fdfae5171e36ed72a0a81156/tumblr_mqpsixuCg01sczxw3o1_r1_1280.png

n.b. the dictionary insight on which this is based doesn't properly set emphasis as high, so we should be sure to do so here.