New Insight: Your Xth Follower
adampash opened this issue · comments
One-liner
Milestone followers.
Full explainer
For many, half the fun of services like Twitter and Instagram is in increasing their reach, which means gaining followers. This insight gives the user a heads up when she crosses landmark follower thresholds. It should make her feel good to cross the milestone, but also give a timely heads up as to who pushed her across the line.
Audience for the insight
This insight works for Twitter, Instagram, and Facebook (at least for users with followers on Fb). It better serves popular users.
How often this insight runs
- Always (triggered by a data event, check the data and update insight on every crawl)
- Daily (check the data once a day, don't regenerate every crawl)
- Weekly on a fixed day (specify day of week per network to space these out)
- Monthly on a fixed day with bonus magic day within first 2 weeks of use (specify day of month per network to space these out)
- Annual on a fixed date (specify day of year)
- Annual every 365 days from first appearance
Headline
- your %total'th follower
Emphasis: High
Body
- %new_follower just became %username's %total'th follower.
then randomly select from:
- (That's a pretty good ice breaker if %username is looking to start a conversation.)
- Maybe a shout-out is in order?
- How about a high five?
- It's nice to know people are getting it!
- "" (I don't think it hurts to randomly throw in nothing.)
Criteria and logic
This insight needs the user's total follower count, and should be triggered as soon as the user hits the following milestones:
- 50
- 100 (increment by 100)
- 200
- 300
... - 1,000 (increment by 1,000)
- 2,000
... - 15,000 (increment by 5,000)
- 20,000
- 25,000
... - 50,000 (increment by 10,000)
- 60,000
- 70,000
... - 100,000 (increment by 25,000)
- 125,000
- 150,000
- 200,000
... - 500,000 (increment by 50,000)
- 550,000
- 600,000
... - 1,000,000 (increment by 100,000)
- 1,100,000
- 1,200,000
... - 2,000,000 (increment by 250,000)
- 2,250,000
- 2,500,000
...
The insight should only be run once for each number, so if the user's follower count dips below her last milestone, it should not regenerate it when she crosses it again. I think these numbers make a certain amount of sense for different user types, but I'm very open to suggestions.
Included elements
- Headline
- Text
- Header image (image off to the left in side-by-side style insights)
- Hero image (giant image on top)
- List of user(s)
- List of post(s)
- List of link(s)
- Action button (please specify button label and URL button should link to)
- Line chart
- Bar chart
- Other viz
- Other graphic treatment
Fwiw, this could also be an insight where it might make sense to include the big number!
Priority
- High
- Medium
- Low
I think these would be high priority for most users (ppl get excited about these kind of milestones), but as you hit the milestones in the millions, I wonder if it feels like less of an achievement?